A little more than a month ago, I sat down and watched 'An Inconvenient Truth'. I found lots of the arguments for the significance of global warming quite convincing. Not every point, mind you, but most points.
The night before last, I sat down to watch Glen Beck's special on the 'Climate of Fear', the main goal of which was to poke holes in the arguments of Al Gore's claims in 'An Inconvenient Truth'. Many of Glen's arguments too were quite convincing, even after putting the thick rhetoric through a filter.
No matter what side you may fall into regarding global warming and its effects, we have to admit that it's becoming very difficult to ignore environmental issues. Companies are figuring this out too. You'll find more and more companies these days devoting resources towards environmental consciousness. A friend of mine has seen companies move in this direction, and started an interactive environmental marketing and design firm to help businesses promote their attention to environmental responsibility.
Whether it's trendy to be enviro-conscious, or genuine, the fact that it's happening is real. Today Apple announced an environmental initiative. You'll see more businesses follow suit.
Thursday, May 03, 2007
Green marketing is not a heap of steaming compost.
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1 comment:
The Apple announcement is largely thanks to the Apple fans who've been asking for a greener Apple.
I think you don't get a customer base as loyal as Apple's without listening to your customers. Pretty basic really.
Now let's see how eco they'll go.
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